Consulting & Capital Strategy Project to Scale a Cannabis Coupon & Deals Platform

Overview

Industry: Digital Advertising / Cannabis Technology
Entity Type: Limited Liability Company
Ownership Structure: Multi-Member LLC
Primary Assets: Cannabis company web platform, domain network portfolio, trademark, proprietary CMS
Stage: Later-Stage Startup
Capital Sought: $1,000,000 for 25% ownership interest

How They Found Acuity Edge

The founders engaged advisory support after early traction in the cannabis digital marketplace revealed major growth potential—but also operational, strategic, and capital-related limitations. With significant media attention and first-to-market positioning, the cannabis company sought professional guidance to structure an investor offering, refine its revenue model, and create a scalable go-to-market strategy.

The principals requested consulting support to prepare for national and international expansion, attract strategic capital partners, and establish a business model suitable for a future liquidity event.

Client Situation

The cannabis company emerged as the first dedicated coupon and daily-deal platform for the cannabis industry, positioned at the intersection of two major secular trends:

1. The global consumer shift toward online savings and deal-driven shopping
2. The rapid legalization and mainstreaming of cannabis worldwide

        Despite strong early traction and substantial media exposure, the business faced

structural challenges limiting scalability.

Key issues included:

• No working capital to support rapid expansion
• A fully virtual structure lacking defined processes and SOPs
• A commission-only sales team with no formal training
• Absence of a comprehensive business plan or investor-ready financial package
• Heavy reliance on the founder, with minimal operational infrastructure

Early-stage systems needing refinement for multi-market deployment

Although the company owned valuable digital assets—high-ranking domains, proprietary technology, and a strong CMS—it lacked the operating framework and

capitalization required to scale. 

Consulting & Advisory Services

The engagement focused on formalizing a scalable business model, preparing the company for capital acquisition, and building operational systems that could support national rollout.

Acuity Edge Advisors delivered:

• A full review of existing revenue streams and pricing models
• Analysis of competitive landscape and market readiness
• Strategic roadmap for expansion into multiple U.S. markets and target international regions
• Recommendations for sales systems, call-center workflows, HR structure, and CRM integration
• Support with preparing financial assumptions, investor memoranda, and business planning
• Guidance on corporate structure and operational readiness

This advisory work resulted in a clear, investor-aligned blueprint for

growth and market expansion.

Action Plan

1. Strengthen Infrastructure

• Build an investor-ready business plan and pitch materials
• Define SOPs, workflows, and administrative controls
• Formalize reporting, HR procedures, and technology management

2. Build a Multi-Market Launch System

• Standardize budgets and launch models for new markets
• Define staffing structures (sales, market managers, call center support)
• Establish lead-generation processes for dispensary outreach nationwide

3. Capital Development

• Create a $1M enterprise-level capital strategy
• Offer smaller $50K–$250K investment units for single-market launches

4. Prepare for Long-Term Scalability

• Diversify revenue lines beyond coupons into high-margin daily deals
• Build domain-network landing pages to maximize SEO dominance
• Position the company for future liquidity or public-market readiness

This action plan replaced ad-hoc growth with a structured, replicable model. 

Issues Identified

The Fix

1. Capital Strategy & Market Deployment

• Defined all advertising, staffing, and technology costs for each market
• Established a repeatable $50K per-market launch model
• Aligned capital deployment with projected revenue by region

2. Operational Structure

• Created staffing blueprints for 2–6 salespeople per market
• Established roles for the central home office and local teams
• Formalized call-center outreach protocols for dispensary scheduling

3. Technology & Training Development

• Supported creation of a complete business toolkit
• Developed SOPs, training modules, compliance workflows, and web-admin practices

4. Brand Positioning & Media Leverage

• Optimized use of national media exposure to build credibility
• Strengthened digital presence and social-media strategy
• Positioned the company as the dominant first-mover in the coupon/deals sector

5. Long-Range Vision

• Built a long-term expansion framework mirroring large-scale coupon platforms
• Identified growth levers for domestic and international markets
  This plan transformed the Cannabis Company into a structured, investor-ready enterprise.
  

Outcome & Early Momentum

With the growth framework defined, the Cannabis Company experienced:

• Rising traffic and shopper engagement
• Early revenue validating the subscription and deal-commission model
• A rapidly expanding sales pipeline
• More than 70 coupons active on the platform
• Thousands of monthly visitors
• Continued expansion into emerging legal markets
• Strengthened SEO dominance through a multi-domain strategy

Forecasts showed that individual markets could exceed $20M annually by year three, supporting the valuation and capital strategy proposed.

Future Goal of Ownership

Ownership intends to:

• Secure the $1M required for broad U.S. and international expansion
• Launch multiple markets using the standardized rollout model
• Build the brand into the recognized leader in cannabis coupons and daily deals
• Diversify offerings similar to large digital deal platforms—but tailored to cannabis
• Position the company for a future liquidity event, potentially a public offering

The long-term vision includes becoming the dominant digital savings platform within the cannabis industry, supported by a protected domain network and a robust technology suite.

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